First of all the designer evaluates all sites of competitors, and sites that you like for collecting little things in whole picture (mood board). The designer will also use unique features or benefits of your business during development.
After that, he begins to develop a project layout.
This stage is the layout of the project taking into account the unique features of your business and with an interface that matches all trends in web design.
After approval of the layout, we proceed to the stage «development of» .
And I say, "Get to know your users."
And you know what? They do not think like you do.